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A mission statement is used by a company to explain, in simple and concise terms, its purpose for being. The statement is generally short, either a single sentence or a short paragraph. These statements serve a dual purpose by helping employees remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving toward an increasingly productive achievement of company goals.

A company’s mission statement defines its culture, values, ethics, fundamental goals, and agenda. Furthermore, it defines how each of these applies to the company’s stakeholders—its employees, distributors, suppliers, shareholders, and the community at large—use this statement to align their goals with that of the company.

The statement reveals what the company does, how it does it, and why it does it. Prospective investors may also refer to the mission statement to see if the values of the company align with theirs. For example, an ethical investor against tobacco products would probably not invest in a company whose mission is to be the largest global manufacturer of cigarettes.

Companies can benefit from having a mission statement. First, it outlines its goals and position in the industry for its consumers and other stakeholders. It also helps the company focus and stay on track to make the right decisions about its future.

With a mission statement, a company’s customers and investors can rest assured that the company is fully committed to achieving its goals and values. It is also useful to guide and motivate employees, keeping them in line with the company’s values.

Your mission and vision statements are the anchors of your company. The success of your business – no matter what industry – depends on having a clear vision and mission that employees and stakeholders can get behind. This also provides a clear roadmap for accomplishing specific goals, gaining team buy-in, and staying within your budget.

This template will be primarily useful for company leaders when preparing a mission and development strategy for the company. You can prepare the mission and goals of the company and present them visually using the slides in this template. Also, this template will be useful for startup executives in preparation for meeting with investors. You can describe in detail your mission and business methods.

HR managers can use the slides in this template to prepare culture materials for new hires. For example, you can include in these materials a description of the company’s mission, long-term and short-term goals of the company.

Also, this template can be used by business coaches when preparing their courses on the topic of strategic company development or personal growth. Public relations professionals can use this template when preparing a candidate’s campaign program. For example, you can present the main goals of the candidate and his team.

This colorful PowerPoint has six varieties of design — all of which are based on illustrations. The slides feature majestic mountains, which symbolically illustrate business aspiration, growth and momentum. You can outline foreseen challenges, growth opportunities, milestones and checkpoints at your desired frequency. This PowerPoint template not only gives the presenter the opportunity to hold their audience’s attention, but also inspire them with an aspirational message. For senior executives, leaders, team managers and project leads, this template is perfect for engaging your audience, conveying the purpose of your business, attracting customers and employees to your company.