Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase. These steps can be thought of as a path along which a consumer moves to become a customer. When marketers target people at different stages with different tactics, aimed at sending them further along the path, they are using a marketing funnel. It is called a funnel because as you move along the stages, you lose customers. As such, if you start with 100 customers at the top of the funnel, only a small share of these will finally make it to the last stage and make a purchase. Most marketers categorize the stages of a marketing funnel based on the popular 4-stage AIDA model. This model follows a customer’s journey from the first point of interaction to conversion. Some add additional stages like customer retention and remarketing, after the conversion stage. Awareness – at this stage, the main goal is to introduce your brand and products to your intended audience. This is the stage of the funnel where all of your marketing efforts should focus on attracting attention and reaching out to as many people as possible. Interest is the stage during which people actually start to develop an interest in your brand or products. They consider your product, along with those of other brands and start learning about their features and benefits. Desire is the stage in a buyer’s journey where they actually start wanting your product or service and have a high purchase intent. The key goals here are to engage consumers and make them want your product over others. Action is the final stage of a marketing funnel during which the consumer takes the desired action and converts into a customer. Any marketing materials targeted at customers at the bottom of the funnel should convey a sense of urgency to take action.
The Marketing Funnel template contains four slides that are designed in a cool color scheme. This template has all the tools you need to build a professional presentation. This template will be primarily useful for marketers and sales directors. You can use these slides when preparing a marketing strategy to promote your products. Startups can also use this slide to prepare your go-to-market strategy and attract potential buyers. The Marketing Funnel template can be used by business coaches when preparing materials for a marketing course or promoting a product in fierce competition. Sales directors can use this template when preparing to discuss sales techniques with their salespeople. Also, this template will be useful for consulting and advertising agencies in preparation for meeting with clients. Marketing Funnel template will take its rightful place in your collection of professional presentations.