Diffusion of Innovation Model
Show how people adopt new technologies and ideas and what each category means in the diffusion of innovation model. Diffusion of innovation seeks to explain how, why, and at what rate new ideas and technology spread when being influenced by innovation, communication channels, time and a social system.
The diffusion of innovations theory is a hypothesis outlining how new technological and other advancements spread throughout societies and cultures, from introduction to wider-adoption. The diffusion of innovations theory seeks to explain how and why new ideas and practices are adopted, with timelines potentially spread out over long periods.
The way in which innovations are communicated to different parts of society and the subjective opinions associated with the innovations are important factors in how quickly diffusion—or spreading—occurs. This is important to understand when developing market share, and this theory is frequently referred to in the marketing of new products.
Factors that affect the rate of innovation diffusion include the mix of rural to urban population within a society, the society’s level of education, and the extent of industrialization and development. Different societies are likely to have different adoption rates—the rate at which members of a society accept a new innovation.
Adoption rates for different types of innovation vary. For example, a society may have adopted the internet faster than it adopted the automobile due to cost, accessibility, and familiarity with technological change.
While the diffusion of innovations theory was developed during the 20th century, most new technologies in human progress, whether it is the printing press during the 16th century or the internet in the 20th century, have followed a similar path to widespread adoption.
The diffusion of innovations theory is extensively used by marketers to promote adoption of their products. In such cases, marketers generally find an early set of adopters passionate about the product. These early adopters are responsible for evangelizing its utility to mainstream audiences.
The Diffusion of innovation contains 4 informative slides with high visuals and compelling graphics that will engage your audiences on end. The color-coded bell curve graph in the first slide is broken into sections on of adopters, and subsequent slides house curve graphs that measure the growth of each section of adopters up to the point of saturation.
Startups can use this template when preparing to meet with potential investors. You can prepare information on your innovative technologies and present a history of successful development of similar innovations in the past. This template will be useful for investment companies in preparing for meeting with clients and providing general information on investing in innovative technologies.
Also, this template can be used by engineers when preparing a report on the need to introduce new technologies in production. You can describe in detail how innovative technologies contribute to reducing costs and increasing product quality, what time frame is required for the introduction of new technologies and what will be their payback period.100% editable and customizable template. You can modify color, text and scale icons to meet your business need. You save time and effort with our ready-to-use diffusion of innovation model PowerPoint template. The diffusion of innovation model PowerPoint template is great for presenting about new product launches, technology waves, IT services, or the spread of social networks. The Diffusion of Innovation Model template contains all the tools you need to build a professional and modern presentation. This template’s slides will seamlessly complement your old planning presentations and will be a great addition to your collection of professional presentations.