Influence Maps are visual models showing the interests of different groups and the people who influence a project or decision the most. Managers have different interests than employees and customers influence organizations differently from suppliers.
As organizations deal with various public groups and stakeholders, Influence Mapping is also known as Stakeholder Influence Mapping. Apart from the stakeholders themselves, their positions and motives are important when making decisions as well as the nature, the direction of the decision and the degree of the stakeholders’ influence. It is is a core activity of stakeholder management.
Using Influence Maps, the strength of influence of the different stakeholders is made clear. The relationships between the different stakeholders as well their influence on each other are mapped.
This will give an organization a clear understanding of the balance between all the stakeholders. Influence maps make clear that influence is not always exerted by means of traditional hierarchical lines but that other stakeholders exert influence as well.
However, influence is not static, it changes over time just like the circumstances and decisions. In a major deal there are other stakeholders involved than in a decision with which software the company is going to work. Therefore, it is important to create separate Influence maps for each situation, important decision or project, so that a clear overview is created of the stakeholders at that moment. Using this insight, the decision-making process will be more effective and less time-consuming.
Using Influence Maps organizations many benefit from these sources of influence and make tactical use of these stakeholders or play them off against each other if necessary. The latter usually occurs when there are external stakeholders involved.
Influence mapping allows us to identify the stakeholders who are central to a decision. More than this, it allows us to identify other actors who have influence over these key stakeholders. Influence mapping can help you to identify these key influencers. From there, you can create a plan to work with these key influencers (where you can reach them) to push your agenda. This will give you a much greater chance of success, whatever the change you are trying to make happen.
This template will be useful for marketers when preparing a marketing strategy to promote a product to the market. You can describe stakeholders in detail and plan meetings.
Project managers can use this template when preparing for a meeting with the stakeholders of this project. You can describe in detail who and at what stages will be able to help you in the implementation of the project.
Influence Map is a professional and modern template that contains five stylish and fully editable slides. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for marketers, project managers and startups. Influence Map template will complement your old presentations and will be a worthy addition to your collection of professional presentations.