Pay Per Click
Pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. The pay-per-click model illustrated very intricately in this PPC report template, is offered primarily by search engines and social networks such as Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for Pay-per-click advertising.
The pay-per-click model is primarily based on keywords. For example, in search engines, online ads only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits.
The Pay-per-click model is considered to be beneficial for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. In addition, a well-designed Pay-per-click advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit from a potential customer exceeds the cost of the click paid to a publisher.
For publishers, the PPC model provides a primary revenue stream. Think about Google and Facebook, which provide free services to their customers. Online companies are able to monetize their free products using online advertising, particularly the Pay-per-click model.
Commonly, PPC advertising rates are determined using the flat-rate model or the bid-based model. In the flat rate pay-per-click model, an advertiser pays a publisher a fixed fee for each click. Publishers generally keep a list of different pay-per-click rates that apply to different areas of their website. A publisher is very likely to lower the fixed price if an advertiser offers a long-term or a high-value contract.
In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot.
This template will primarily be useful to marketers when preparing a strategy for launching a new product on the market. Also, this template can be used by the owners of online stores when conducting promotions and conducting marketing campaigns to attract users to their site.
Social media managers can also use this template when preparing a budget for an advertising campaign or analyzing conversion rates for social media ads.
Our PPC report template consists of eight slides and contains all the necessary tools to create a professional and modern presentation. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for marketers, project managers, startups, social media managers, advertising specialists. The Pay Per Click Plan template will seamlessly complement your old presentations and will be a great addition to your collection of professional presentations.