A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple.
Like any problem, customer pain points are as diverse and varied as your prospective customers themselves. However, not all prospects will be aware of the pain point they are experiencing, which can make marketing to these individuals difficult as you effectively have to help your prospects realize they have a problem and convince them that your product or service will help solve it.
Although you can think of pain points as simple problems, they are often grouped into several broader categories. Here are the four main types of pain points – Financial Pain Points, Productivity Pain Points, Process Pain Points, Support Pain Points.
Viewing customer pain points in these categories allows you to start thinking about how to position your company or product as a solution to your prospects’ problems, and what is needed to keep them happy.
Many prospective customers’ problems are layered and complex, and may combine issues from several of our categories above. That’s why you need to view your customers’ pain points holistically, and present your company as a solution to not just one particularly problematic pain point, but as a trusted partner that can help solve a variety of problems.
The reason you need to conduct qualitative research as opposed to quantitative research is because your customers’ pain points are highly subjective. Even if two customers have exactly the same problem, the underlying causes of that problem could differ greatly from one customer to another.
There are two primary sources of the information you need to identify your customers’ pain points – your customers themselves, and your sales and support teams.
Although many customer pain points are similar, there is no one-size-fits-all solution to solving your customers’ pain. Fortunately, nobody knows your customers like you do, so dive into your research and start helping your customers accomplish what they really want to do.
This template will primarily be useful to sales managers. You can use the slides in this template when discussing the steps needed to increase sales and solve customer problems.
Also, this template can be used by marketers when preparing a company’s marketing strategy. You can use the slides in this template when describing customer problems and how the company’s new product helps solve customer problems. This template can also be used by startup leaders when discussing the benefits of a new product with investors.
Pain Point is a professional and modern template that contains six stylish and fully editable slides. If necessary, you can change all elements of the slide in accordance with your corporate requirements. This template can be used by marketers, sales managers, company executives and startups. Pain Point template will complement your presentations and will be a great addition to your collection of professional presentations.