Product details

Blue ocean is a slang term created in 2005. The idea behind it is the referral to the vast marketing options that occurs when an unknown industry or innovation occurs. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, profits and growth are reduced. Products become commodities, leading to cutthroat or ‘bloody’ competition. Hence the term red oceans. Blue oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. A blue ocean is an analogy to describe the wider, deeper potential to be found in unexplored market space. A blue ocean is vast, deep, and powerful in terms of profitable growth. When there is limited room to grow, businesses try and look for verticals of finding new sectors where they can enjoy uncontested market share. The aim is to capture new demand with a superior product that makes competition irrelevant.

Blue Ocean Strategy template consists of four slides, which are made in red and blue colors. The first slide of the template immediately attracts attention with an abundance of red and blue. This slide provides you with an opportunity to describe the main differences between the two models. For example, you can indicate the activities that are currently accepted in your company. Then you can specify activities for the blue ocean – your new development strategy. The slide will be useful for company executives and crisis managers. The second slide gives you the ability to display a graph with three lines. Each line corresponds to the performance of three different companies. This slide will also be useful for financiers and economists in their daily work. The last two slides contain a lot of infographics and can be used to build any economic model. If necessary, you can independently change the size, color and position of the blocks. This template can be used by business coaches to prepare their economic modeling course. Also, this template will be useful for marketers and product managers. Blue Ocean Strategy template will take its rightful place among your presentations.