Unique Selling Proposition
Businesses want to sell their products or services as the all-around best option, but ultimately most propositions tend to fall into one of three categories. Note that companies are not limited to just one of these, though it can be hard to effectively communicate more than one proposition at the same time.
Each type of proposition is focused on a different value, and what the customers care about should dictate what propositions a company focuses on. Establishing a buyer persona helps uncover which propositions will be effective.
Unique Selling Proposition is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products.
Unique Selling Proposition is a very important concept used during the time when a company promotes its product through its advertisements in both TV as well as print media which eventually attracts a consumer to buy a particular product. The key to boost the sales of the product effectively through advertising is to highlight the Unique Selling Proposition of the product prominently. Unless you highlight the Unique Selling Proposition, consumers will not be tempted to buy your product. Every product should have its own Unique Selling Proposition, which makes it stand apart from other products in the similar category.
A strong unique selling proposition makes you stand apart and also plays an important role in branding your product. Unique Selling Proposition alone can guarantee a product’s success. Superior product quality and at par service, both before and after-sale are very important in creating the foundations of a market for a product. Always remember, with a distinct Unique Selling Proposition, the company does not even have to bother about competition because if you have developed something which has not been developed by others, then you are the only player or a market leader in that specific product category.
This template will primarily be useful to sales managers and marketers. You can use the slides in this template when preparing an analysis of the advantages and disadvantages of your product versus competitors’ products. Also, directors of companies can use this template when preparing their company development strategy.
Startups can use the slides of this template in preparation for their investor meeting. For example, you can provide a strategy for promoting your product and the resources that are required to do so. Software product developers can use this template when describing their new software product.
Unique Selling Proposition is a professional and modern template that contains four stylish and fully editable slides. If necessary, you can change all the elements of the slide in accordance with your corporate requirements. This template will be useful for company executives, sales managers, department heads and marketers. The Unique Selling Proposition Template will update your old marketing presentations and be a worthy addition to your collection of professional presentations.