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Total Addressable Market is an excellent metric to look at when trying to gauge your startup’s growth potential. The total amount of money you can make selling what you’re selling is called the total addressable market, also known as total available market. Another way of thinking about it is the total amount of demand that exists in the market for your product or service.

Before entering a new industry, startup founders need to know what the total addressable market is – and how to calculate total addressable market for their product or service. Doing a thorough Total Addressable Market analysis is a crucial step for any startup attempting to forecast revenue growth or gauge the profit potential of a specific industry.

If you run a monopoly, you will be able to capture the entire total addressable market. In that case, all of those who want the type of thing you are selling will buy it from you since there is no other choice. 

It can be difficult to calculate the total addressable market, especially if many of the competitors in the space are privately held and opaque about sales figures. There are three options for calculating Total Addressable Market. First option is top-down, which extrapolates the size of the Total Addressable Market from industry research. Second option bottom-up, which uses data from your company’s early sales to estimate the market. Third option Value theory, which estimates how your product’s value will affect buyers’ behavior

Figuring out your total addressable market is worthwhile in various ways beyond simply estimating the size of your opportunity. The process can also allow you to do a deep dive on the make-up of your market, so you can better segment and target its constituent parts. You can use this analysis as guidance as you market your product, and to gain a reliable sense of where to put the most effort – and where you can expect the most robust return.

This template will primarily be useful for startups in preparation for a meeting with investors. You can present data on the planned volume of the market for sales of your new product.

Marketers can also use the slides in this template when preparing a company’s marketing strategy. For example, you can prepare a sales forecast for a new product, but in three different configurations. Company executives can use the slides of this template when preparing a company development strategy.

University professors can use the slides in this template when preparing courses on marketing market analysis or sales forecasting techniques.

Total Addressable Market is a professional and modern template that contains six stylish and fully editable slides. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for startups, marketers, company executives, business coaches. Total Addressable Market template will complement your old presentations and will be a worthy addition to your collection of professional presentations.