Product Vision is a long-term vision for the product – what the future of the product looks like. Without something like a product vision statement, the stakeholders involved with the product may get disorganized or confused. The product vision statement provides a coherent strategy and objectives of a product so that the stakeholders know exactly how they are supposed to move forward.
Ultimately a product vision statement is a statement on the point of a product or service. A stakeholder or a customer may not know everything, or anything, about your company, but can get a good idea of what your product or service is and does thanks to its product vision statement.
Strong product vision statements are important for companies for several reasons, both for the sake of the customers and the stakeholders. First and foremost, those involved with developing the product, in actualizing the future state outlined by the product owner, need something clear and coherent to guide them through their development.
In this way, a product vision can be thought of as their compass. This is because product vision statements provide a lot of necessary context around a product, specifically, it is goals, the intentions behind its creation, what it seeks to provide its customers or users, and the desired future state of a product. All of this gives the stakeholders a common direction in their efforts to bring about this future state of the product.
Without an adequate product vision statement, development efforts may become messy, disorganized, or confused – especially when there are many different stakeholders involved.
Product vision statements are also important for customers. The vision statement may be one of the first things new customers seek out to learn about a company and its products. Before a customer can be convinced to try a product or service, they’ll most likely be interested in learning why this product or service exists in the first place. Without a compelling vision statement, they may easily decide to go with your competitor.
Not only that, a product vision statement is one of the few things that can communicate an enormous amount of information about your company and product in the fewest amount of words.
Marketers can use the slides from this template when preparing a company’s marketing strategy. You can provide details about the new product, indicate what problems the client solves and indicate the expected sales markets.
Startup executives can also use the slides from this template in preparation for their investor meeting. You can present information about your startup using the slides of this template. Product managers can use the slides in this template to prepare customer information about a new company product.
Product Vision is a professional and modern template that contains five stylish and fully editable slides. You can independently change the type and size of the font, color and position of the infographic. This template will be useful for project managers, startups, company leaders, marketers. Product Vision template will complement your old presentations and will be a worthy addition to your collection of professional presentations.