Marketing is the engine that drives most business today. But for many marketing teams, it can be difficult to connect corporate strategy to the tactical work the team plans to get done. This is where a marketing roadmap is a useful tool – it captures high-level strategy and shows the work required to achieve it. It is a visualization of how your activities will meet a set of business objectives.
Most marketing teams are still fairly reactive today, shifting between priorities and racing to meet near-term deadlines. It can be hard to know where to focus longer term while completing day-to-day activities.
A marketing roadmap helps you organize the chaos. Marketing roadmaps define what you want to accomplish and show what you will do to get there and when. As you get clear on what you want to achieve, your marketing roadmap will also help you communicate the team’s overall strategic direction and align cross-functional groups around an integrated plan.
Marketing roadmaps are a visual way to capture and communicate your marketing plans. And while each marketing roadmap you create will have a specific purpose depending on the target audience, the benefits are the same – Alignment, Coordination, Visibility, Impact, Communication.
Building a marketing roadmap is a collaborative effort. The first step is to consider the company’s overall business objectives. Speak with leaders across the organization to understand where marketing support is needed. Gathering this input upfront will help you build a roadmap that aligns with efforts from other cross-functional teams.
Next, you will need to identify your audience so that you can choose what to include on your marketing roadmap. This starts with understanding how the information will be used and the elements you need to include to effectively convey your message. Then, you can create different types of roadmaps to support a wide range of scenarios.
Some marketing teams use spreadsheets, presentations, and other documents to create marketing roadmaps. Others use purpose-built road mapping software to capture their strategic planning information in one place and keep it up-to-date.
This template will primarily be useful to marketers. You can use the slides in this template when preparing your marketing strategy. You can describe your brand in detail and prepare the stages of the implementation of advertising campaigns.
Company executives can use this template when preparing a company development strategy. You can create a promotional marketing strategy for your company’s key products.
University professors can use the slides in this template when preparing their marketing courses or creating a marketing strategy. Product managers can also use this template when preparing to promote a company’s new products.
Marketing Roadmap is a professional and modern template that contains six stylish and fully editable slides. If necessary, you can change all elements of the slide in accordance with your corporate requirements. This template will be useful for marketers, sales managers, project managers and company executives. The Marketing Roadmap template will complement your presentations seamlessly and will be a great addition to your collection of professional presentations.