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A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. It is the backbone of the business as it is the roadmap which leads to the desired goals. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors. It is no less than a gamble if you enter into the market without a well-planned strategy. With the increase in the competition, the importance of business strategy is becoming apparent and there’s a huge increase in the types of business strategies used by the businesses.

Business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a way to fulfil those goals. It is a plan to reach where you intend to. When every step is planned, every resource is allocated, and everyone knows what is to be done, business activities become more efficient and effective automatically.

A business strategy focuses on capitalizing on the strengths of the business and using it as a competitive advantage to position the brand in a unique way. This gives an identity to business and makes it unique in the eyes of the customer. While an objective is defined clearly in the business plan, the strategy answers all the what’s, why’s, who’s, where’s, when’s, and how’s of the fulfilling that objective.

Here are the key components of a business strategy – mission, vision and business objectives, core values, SWOT, operational tactics, resource procurement and allocation plan, measurement. A business level strategy definition can be summarized as a detailed outline which incorporates a company’s policies, goals, and actions with the focus on being how to deliver value to customers while maintaining a competitive advantage. Your Business Level Strategy will determine how you’re able to compete within your market. To figure out which strategy will work best for your business entirely depends on your core competencies, your corner of the market, and the strengths and weaknesses of your competitors.

This Business Strategy template pack consists of four slides that are in vibrant colors. All slides in this template are easy to edit. This template will be primarily useful for startups and investment companies. You can use this template when preparing to meet with potential investors. Also, this template will be useful for heads of departments and company directors. For example, you can use the slides from this template when preparing for a strategy session or developing a company strategy. Also, this template will be useful when preparing a merger. For example, you can use the slides in this template to convey to your audience the main benefits of this development strategy for both companies. The slides of this template will organically complement your old presentations.