Modified Ansoff Matrix Template
Successful leaders understand that if their organization is to grow in the long term, they can not stick with a business as usual mindset, even when things are going well. They need to find new ways to increase profits and reach new customers. This is where you can use an approach like the Ansoff Matrix to think about the potential risks of each option, and to help you devise the most suitable plan for your situation.
Sometimes called the Product/Market Expansion Grid, the Matrix shows four strategies you can use to grow. It also helps you analyze the risks associated with each one. The idea is that each time you move into a new quadrant (horizontally or vertically), risk increases. Market penetration, in the lower left quadrant, is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you.
Product development, in the lower right quadrant, is slightly more risky, because you’re introducing a new product into your existing market. With market development, in the upper left quadrant, you’re putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it. Diversification, in the upper right quadrant, is the riskiest of the four options, because you’re introducing a new, unproven product into an entirely new market that you may not fully understand.
We’ve taken a creative twist to The Ansoff Matrix. You’ll be pleasantly surprised to see the added layer of detail and depth that our PowerPoint template contains. The five-slide template includes categories for: market development, market expansion, market penetration, diversification, and product extension. With a variety of options to choose from, each slide includes color-coded categories, data highlights and illustrations. Develop new products and services. Tap into new markets. Use this template for annual and quarterly strategic marketing planning so you and your team can uncover opportunities to grow revenue for your business.
This template will be primarily useful for marketers and sales managers. For example, you can use the slides in this template to help you prepare a new product-to-market strategy or market expansion. Also, the slides of this template can be used by project managers when developing a project management strategy.
Enterprise directors can use this template when preparing for a strategy session. Also, this template can be used by business coaches and university teachers when preparing their curricula and courses. Crisis managers can use the slides of this template when preparing their strategy for getting the company out of a crisis.
Startup executives can use this template in preparation for their investor meeting. For example, you can describe in detail the risks of introducing a product to new markets and provide a detailed action plan to mitigate the impact of the risks.
The slides of this template are done in a warm color scheme. If necessary, you can independently change the size, color and position of blocks on the slides in accordance with your corporate requirements. With a large number of graphs and infographics, this template can be used with other slides in your professional presentations. Modified Ansoff Matrix Template will take its rightful place in your collection of professional presentations.