Ansoff Matrix Strategy

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6 Slides
File size: 16:9
Fonts: Lato Black, Calibri
Supported version
PPT 2010, PPT 2013, PPT 2016

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The Ansoff Matrix sometimes called the Product/Market Expansion Grid, the Matrix shows four strategies you can use to grow. It also helps you analyse the risks associated with each one. The idea is that each time you move into a new quadrant (horizontally or vertically), risk increases. Market penetration, in the lower left quadrant, is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you. Product development, in the lower right quadrant, is slightly more risky, because you’re introducing a new product into your existing market. With market development, in the upper left quadrant, you’re putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it. Diversification, in the upper right quadrant, is the riskiest of the four options, because you’re introducing a new, unproven product into an entirely new market that you may not fully understand.

For more sophisticated marketers, the standard four-box Ansoff grid might feel too simplistic. After all, markets are rarely easily defined, and product development often involves numerous stages of testing and refinement. That is why some marketers use a nine-box matrix for a more thorough analysis of their business’s current risks and opportunities. The nine-box matrix allows consideration for modified products, services, and markets between existing and new ones. This matrix is useful as it shows the difference between product extension and true product development and also the difference between market expansion and venturing into genuinely new markets. A potential drawback to the nine-box Ansoff growth matrix is that some of the grid sections involve two different strategic approaches, which makes it difficult to clearly differentiate your product or service or define your ideal market share. The Ansoff Matrix is one of the most widespread tools managers use in strategic planning for most organizations. It is easy to understand and allows decision-makers to visually represent the organization’s scope of work.

The Ansoff Matrix Strategy Template consists of five slides that have all the tools you need to create a professional presentation. This template will primarily be useful for marketers and sales managers. For example, you can use the slides in this template to help you prepare a new product-to-market strategy or market expansion. Also, the slides of this template can be used by project managers when developing a project management strategy. Enterprise directors can use this template when preparing for a strategy session. The slides of this template are done in a warm colour scheme. If necessary, you can independently change the size, colour and arrangement of blocks on the slides in accordance with your corporate requirements. With a large number of graphs and infographics, this template can be used with other slides in your professional presentations. Also, this template can be used by business coaches and university teachers when preparing their curricula and courses. Crisis managers can use the slides of this template when preparing their strategy for getting the company out of a crisis situation. For example, you can imagine different options for the company’s development depending on time, financial and political factors. Ansoff Matrix Strategy template will take its rightful place in your collection of professional presentations.