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A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.

No two Internet marketing strategies are alike, though. Your business will have a unique strategy that fits your needs and involves a combination of approaches. A robust online marketing strategy details the following goal types – Short-term, Medium-term, Long-term.

Setting multiple types of goals allows you to develop a better plan for your business. You can make short and medium-term goals that help push you towards achieving your long-term goals, for example.

When you start to develop a digital marketing strategy, you need to think through every aspect of your business. You also have to thoroughly analyze your audience, competitors, trends, and neighboring niches to create a polished and up-to-date digital marketing strategy.

During the analysis, and after turning your strategy into action, you will get a lot of comprehensive data about what works well for your brand and what does not. Empowered with that information, you’ll have a catalog of options for improving your business.

If you create a strategy, you will get a better understanding about how to combine various marketing channels and realize the full potential of your company. A digital marketing strategy gives you a fresh look at your communication with prospects and customers during all of the stages of the buyer’s journey.

Digital is the way of the future. A sound digital strategy will help you understand which channels, audiences and results need to be proactively reached in order to grow brand awareness, sales and your customer base. Ideal for marketing, communications, media and advertising professionals, use this template to refresh and establish your digital marketing strategy.

This template will be primarily useful for marketers. You can use the slides from this template when preparing your marketing strategy. For example, you can describe in detail what advertising channels you will use when promoting your product, what metrics will be used to analyze the effectiveness of advertising. Also, you can present different marketing campaigns for each region or countries in which the brand is represented.

Startup executives can use this template in preparation for their investor meeting. Media executives can also use the slides from this template when preparing their advertising campaign. Social media promoters can use this template when preparing a plan to promote a client’s product through social media.

University professors can use this template when preparing their digital marketing course. Sales managers can use this template when preparing for a joint meeting with the company’s marketers and developing a joint digital marketing strategy for promoting a product.

The first slide in this PowerPoint presentation is focused on key business objectives and goals. You can set SMART objectives, KPIs, annual priorities, sales targets and more. The second slide takes your audience through the marketing funnel: awareness, interest, consideration, intent, evaluation to ultimately, purchase. Slides 3 through 5 are focused on the customer journey, distribution channels and digital marketing tactics. Whether you’re presenting to a digitally-savvy team or not, this template is clear, concise and visually-appealing to hold your audience’s attention.