Market Penetration Strategy
Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market penetration can also be used in developing strategies employed to increase the market share of a particular product or service. Market penetration can be used to determine the size of the potential market. In other words, market penetration can be used to assess an industry as a whole. You can to determine the potential for companies within the industry to gain market share or grow their revenue through sales. If the market is considered saturated, it means that existing companies have the vast majority of the market share. Market penetration is not only used on a global and industry-wide scale to measure the scope and for products and services. Companies can also assess their product’s market share. As a metric, market penetration relates to the number of potential customers that have purchased a specific company’s product instead of a competitor’s product, or no product at all. Market penetration for companies is typically expressed as a percentage. To calculate market penetration, the current sales volume for the product or service is divided by the total sales volume of all similar products. The result is multiplied by 100 to move the decimal and create a percentage. If a company has a high market penetration for their the products, they’re considered a market leader in that industry. Market leaders have a marketing advantage. They can reach more potential customers due to their well-established products and brand. Also, market leaders can negotiate better terms with their suppliers because of their significant sales volume. As a result, market leaders can often produce a product cheaper than their competitors, given the scale of their operation.
Market penetration template contains infographics, tables and graphs. For example, on the first slide, you might analyze products by marketing attractiveness and market share. The second slide allows marketers to provide a go-to-market strategy for each market category. The last two slides provide an opportunity to show the marketing strategy for bringing a product to market. You can also indicate the percentage of increase in market share, quantitative increase in sales. The slide can be used by company directors when developing a company’s development strategy for shareholders. Also, slides can be useful for business trainers. They can use the slides in their courses on marketing and launching new markets.
All slide templates can be edited to suit your corporate style. The slides of this template must be in the collection of marketers and sales managers. Also, the template will be useful for crisis managers and developers of new products. Startup executives can use this template when preparing information for potential investors. Market penetration template will take its rightful place in your collection of professional presentations.