Customer Value Proposition
A customer value proposition is a marketing term for a statement of the total value that a company provides a customer in exchange for payment. It’s used to convince customers that this company’s product provides more value than competitors’ products.
These are the components of a customer value proposition – Quantified value, Differentiation, Relevance.
A customer value proposition includes the benefits that your product can provide to customers. It’s important that you say exactly what you sell in easy-to-understand language. Consider the different ways your product provides value to customers by considering the emotional value, economic value and symbolic value of your product as well as its functional value.
A customer value proposition lets customers know how your product is different from similar products in a way that makes it clear yours is the best choice. This might include additional features of your product, local availability or certain service advantages like maintenance, guarantees or warrantees.
A customer value proposition lets customers know how your product applies to their life, business or needs. Consider your target audience and then think of specific ways that your product would apply to this particular customer.
A customer value proposition is important because of the impact it can have on your sales team’s success. A customer value proposition can convince customers to buy your product rather than competitors by laying out specific differences and showing how your product is superior.
A customer value proposition describes your product in three ways to show the customer its value. These are the sections of a customer value proposition – Headline, Short explanation, Bullet points, Visual component.
The slogan creates brand identity and tone, while a positioning statement shows your value within the industry. A customer value proposition is somewhere between these, building your brand and distinguishing you from others in your industry, yet it can be more specific about products since its audience is a sales lead, someone you know is interested in learning more about what you sell.
This template will primarily be useful to sales managers. You can use the slides in this template when preparing for a client meeting. For example, you can send information about your product in advance so that the client has time to familiarize himself with the main characteristics.
Also, this template can be used by marketers when preparing a marketing strategy or an advertising campaign. Startup executives can use this template when preparing to meet with potential investors. For example, you may present information about your new product and how it compares to competitors’ products.
Customer Value Proposition is a professional and modern template that contains four stylish and fully editable slides. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for marketers, sales managers, startups, company executives. The Customer Value Proposition template will complement your old presentations and be a worthy addition to your collection of professional presentations.