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Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. The market leader in an industry is the company with the largest market share.

To calculate a company’s market share, first determine a period you want to examine. It can be a fiscal quarter, year, or multiple years. Next, calculate the company’s total sales over that period. Then, find out the total sales of the company’s industry. Finally, divide the company’s total revenues by its industry’s total sales. 

The calculation for market share is usually done for specific countries or regions, e.g. companies will report their North American or Canadian market share. Investors can obtain market share data from various independent sources, such as trade groups and regulatory bodies, and often from the company itself. However, some industries are harder to measure with accuracy than others.

Investors and analysts monitor increases and decreases in market share carefully as this can be a sign of the relative competitiveness of the company’s products or services. As the total market for a product or service grows, a company that is maintaining its market share is growing revenues at the same rate as the total market. A company that is growing its market share will be growing its revenues faster than its competitors.

Market share increases can allow a company to achieve greater scale with its operations and improve profitability. A company can try to expand its share of the market, either by lowering prices, using advertising, or introducing new or different products. In addition, it can also grow the size of its market share by appealing to other audiences or demographics. 

A company can increase its market share by offering its customers innovative technology, strengthening customer loyalty, hiring talented employees, and acquiring competitors.

This template will primarily be useful to marketers when preparing information about a company’s market share. You can use the slides in this template and detail the market share for each product group in the company.

Advertisers can use the slides in this template when preparing a campaign performance report. You can provide data on the increase in market share after the advertising campaign for each type of promotion channel.

Business leaders can use the slides from this template when preparing a company strategy. You show the planned increase in market share and the actions that are required to achieve this indicator.

Market Size Slide template will be useful for marketers, advertising professionals, company executives and startups. All slides in this template have all the tools you need to build a professional presentation. You can customize colors, block sizes and infographics yourself. Market Size Slide template will be a worthy addition to your collection of professional presentations.