DuPont Bradley Curve

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4 Slides
File size: 16:9
Fonts: Lato Black, Calibri
Supported version
PPT 2010, PPT 2013, PPT 2016

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The DuPont Bradley Curve identifies four stages of safety culture maturity: Reactive, Dependent, Independent and Interdependent. Reactive Stage – People don’t take responsibility and believe accidents will happen. Dependent Stage – People view safety as following rules. Accident rates decrease. Independent Stage – People take responsibility and believe they can make a difference with actions. Accidents reduce further. Interdependent Stage – Teams feel ownership and responsibility for safety culture. They believe zero injuries is an attainable goal. In a mature safety culture (interdependent stage), safety is truly sustainable, with injury rates approaching zero. People feel empowered to act as needed to work safely. They support and challenge each other. Decisions are made at the appropriate level and people live by those decisions. The organization realizes significant business benefits through higher quality, greater productivity and increased profits. In this model you can find where your organization is at in terms of safety culture. In the first step is a higher rate of safety recordable incidents where employees tend to be more reactive in their behaviors. They tend to rely on their natural instincts for safety. Here the employee looks out for only themselves. This is also where there is quality and performance are the lowest and incidents are highest. As you move to the right, along the curve, you’ll see the next stage is to move from reactive to more of a dependent cultural state. There is more management commitment, rules, training, and awareness at this stage. The main motivation for safety comes from supervisors and managers. This next section is interesting as there is shift in the thinking of the employee and business culture. Now, there’s a shift from being supervised to employees taking ownership of their safety and accepting responsibility. Employees become “Independent” because they see the value of following safe work practices. The last section of the Bradley Curve is “Interdependent” phase. This is where employees recognize the we need each other, I need you and you need me. Your safe work affects me and mine affects you. We watch out for each other so everyone is safe.

The Dupont Bradley Curve Template can be used when preparing a presentation on safe manufacturing. Occupational safety professionals can use this template. Also, this slide will be useful for company leaders when preparing a new company strategy or changing corporate culture. Also, the slides in this template will be useful for team leaders when starting work with a new team. You can prepare materials that will help unite the members of the new team. All slide templates are made in bright colors. If necessary, you can independently change the color, position and size of slide objects. This template will be a worthy addition to your collection of templates on the theme of corporate culture and team development. Human Resources can also use this template. Business trainers and educators can use the slides from this template when preparing their courses.