McKinsey Loyalty Loop

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4 Slides
File size: 16:9
Fonts: Lato Black, Calibri
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PPT 2010, PPT 2013, PPT 2016

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The McKinsey Loyalty Loop is an adaptation of the Marketing Funnel, cutting steps that are designed for new leads to optimize and accelerate the journey of already converted customers – so they can be encouraged to keep buying from you, to be loyal to your brand.

It is not a new concept, but one that is becoming more and more important with the competition going digital. As brands get closer to their audiences, customers start to expect more from their purchasing experiences. They seek long-term relationships and emotional connections to the brands they like.

Acquiring new customers is the main challenge businesses face every day. Combining the salesforce with Digital Marketing strategies, professionals are constantly looking to grow their base. That aiming part of your marketing strategies to already converted prospects is a way to ensure a healthy client base. 

Just good pricing and a good product might not be enough to make your buyer persona try another option. And focusing only on new leads can be expensive and tiring if you can not retain them. Investing in customer loyalty, you can improve some major KPIs to add constant growth and predictability to the business. 

With loyalty programs and a closer relationship with your audience, you can convince them to buy more and with greater frequency, increasing how much each customer spent on a purchase.

Combining the improvement of all those metrics with an honest effort to get closer to your existing audience, the Loyalty Loop can become an objective growth strategy while simultaneously becoming a way of reaching deeper towards emotional connections with recurring customers.

The loop is great to reduce costs because you start ahead on the buyer’s journey, but it won’t work for new leads that have yet to discover you and understand what you have to offer. 

The best approach then is to make both concepts work together — designing a great Marketing Funnel that attracts and converts, then leading these new customers to the Loyalty Loop, so they can be with the business for a long time.

This template will primarily be useful to marketers. You can use the slides in this template when preparing a strategy for promoting a new product. Sales managers can use this template when preparing to discuss quarterly plans. You can present methods that will be aimed at increasing sales and discuss this with your colleagues.

University professors can use this template when preparing courses on marketing or building an effective sales funnel. Startups can use this template when preparing to meet with investors and discuss their customer acquisition plan.

McKinsey Loyalty Loop is a professional and modern template that contains four stylish and fully editable slides. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for sales managers, marketers, startup leaders. McKinsey Loyalty Loop template will complement your old presentations and will be a worthy addition to your collection of professional presentations.