Marketing Goals & Objectives

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4 Slides
File size: 16:9
Fonts: Lato Black, Calibri
Supported version
PPT 2010, PPT 2013, PPT 2016

Product details

Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful. When you are defining goals that are specific, there are two things you should think about. On the one hand, you will want to define goals that are specific with regards to your revenue. Your marketing should aim to increase your sales revenue by a certain amount. On the other hand, your marketing should have a specific goal with regards to your brand. You should aim to give consumers a certain impression of your company so that your brand personality shines through and you attract the right kind of customer to begin with. Once you have specific goals in mind, the next challenge is to figure out how to measure them. The first step to making your marketing goals measurable is defining a set of key performance indicators, or KPIs, which you will use to define your success. For revenue goals, KPIs are easy to define. You simply determine the exact amount by which you want to grow your revenue. Provided the marketing objectives are relevant and achievable, there are some important business benefits from setting them and monitoring progress against them. Effective marketing goals align functional activities with corporate goals, provide focus for marketing decisions and efforts, provide incentives for the marketing team and define success, and prioritize marketing resources and efforts.

Marketing Goals & Objectives template consists of four professional slides, which are done in bright and warm colors. This template is primarily aimed at marketers. For example, you can display information about your strategy in relation to brand awareness, thought leadership, customer loyalty. You can also display information about goals for a month and for a specific date. The slide can be used to prepare an interim report on the achievement of goals. The last slide allows you to present your goals as a whole. You can display the main areas of your business that affect your marketing goals. This slide can also be used by advertising professionals in their daily work. Business trainers and university educators can use this template to prepare their courses on marketing strategy or performance indicators. You can also use this template when preparing a client report on the effectiveness of an ad campaign. The CMO can use the slides from this template in preparation for meeting the sales team. You can independently change the location, size and color of blocks and infographics. The slides in this template will seamlessly complement your old marketing or data science presentations. The Marketing Goals & Objectives template will be a worthy addition to your collection of professional presentations.