Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialized communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience. In simple terms, public relations are a strategized process of managing the release and spread of organization-related information to the public to maintain a favorable reputation of the organization and its brands. This process focuses on – what information should be released, how it should be drafted, how it should be released, what media should be used to release the information. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it honest seem, successful, important, and relevant. Public relations is different from advertising. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions. The main role of public relations is to promote the brand by using editorial content appearing on magazines, newspapers, news channels, websites, blogs, and TV programs. Using earned or free media for promotion has its own benefits as information on these mediums aren’t bought. It has a third-party validation and hence isn’t viewed with skepticism by the public. According to the functions of the public relations department / agencies, public relations can be divided into 7 types – Media Relations, Investor Relations, Government Relations, Community Relations, Internal Relations, Customer Relations, Marketing Communications. The disadvantages of public relations include the lack of direct control, the difficulty of measuring success, the lack of guaranteed results.
The first slide of the template provides an opportunity to show the relationship between communications phases and communications / marketing stages. The next slide can be used by marketers and public relations professionals. They can use the slide to develop a joint brand strategy for the company. The third slide will be useful in preparing the report on the work of the public relations department. You can use this slide to form your plans for the year. You can also use this slide to show the main channels of communication with potential customers. The last slide will be useful for the daily public relations analytic check. All slides in the Public Relations template are made in a cool color scheme. If necessary, you can customize the template according to your corporate standards. This template can be used by political parties when preparing for the election campaign. You can also use the slide when developing a course at the Faculty of Journalism. This template is a must-have for public relations professionals who work in commercial and government agencies.