A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.
Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business. Answer questions such as – Who are your competitors, What products or services do they sell, What is each competitor’s market share, What are their past strategies.
A quick and easy way to compare your product or service with similar ones on the market is to make a competition grid. Down the left side of a piece of paper, write the names of four or five products or services that compete with yours. To help you generate this list, think of what your customers would buy if they didn’t buy your product or service.
Across the top of the paper, list the main features and characteristics of each product or service. Include such things as target market, price, size, method of distribution, and extent of customer service for a product. For a service, list prospective buyers, where the service is available, price, website, toll-free phone number, and other features that are relevant. A glance at the competition grid will help you see where your product fits in the overall market.
Discover your company’s competitive advantage and gauge how your company can have an edge and top the competition. The Competitor Analysis PowerPoint Template helps you to discover your company’s competitive advantage so that your company can attract the target market through the right strategy.
In the template, each competitor is given a color code for easy discovery and comparison. The template compares your competitors and rates their management, negotiation, and presentation. With the competitor segmentation slide giving you an insight into your competitor’s share of the market, you are able to see their portion and how they rank.
The segmented, color-coded circle representing the market in the last slide maps to the market share owned by the competition. The competitor analysis template is 100% editable and customizable as per your requirements. You can modify the color, text, resize icon and shape to suit your preference.
This template will be primarily useful for marketers and sales managers. You can brainstorm together and identify the competitive advantages of your product. The slides in this template will help you immediately identify the weaknesses of your product and you can develop an action plan to address the weaknesses of your product compared to the competition. This template will also be useful for startups when preparing to meet with business angels or potential investors. Product managers can use this template when preparing a presentation for a new product to market. For example, you can specify what sales of a product are expected in the first months of sales and what main competitive advantages your product has over similar products in this market.
Use the competitor analysis template to analyse your competition and know how to strategies and leverage your competitive advantage in the marketplace. Ideal for marketers, strategic planners, entrepreneurs, business owners, startup founders, product managers, business analysts, etc.. The competitor analysis template is a unique and impressive presentation template that will help you create an engaging presentation from start to finish.