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Competitive analysis is a major part of any comprehensive market analysis. It allows you to gather information about your competitors, assess their strengths and weaknesses and helps you build strategies to improve your competitive advantage.

A Competitive analysis is a central part of a marketing plan. Information gathered from a competitive analysis helps you identify what makes your product or service unique from that of your competitors. Using that data you can develop strategies to attract your target market.

A competitive analysis depends on competitor information about several areas. You can use the following competitor analysis techniques to gather and analyze the different types of data.

Before you start comparing your product to those out there, you need to know who you are competing with. There are several methods you can use to research and identify your competitors.

Next step is to analyze the competitive landscape. Here you should focus on understanding the strengths and weaknesses or your competitors and threats and opportunities in the industry and find opportunities for growth. 

While identifying competitors, you may find companies that you did not know about or that you did not consider part of your competition before. Knowing who your competitors are is the first step to surpassing them.

Conducting a thorough assessment of what your competitors offer may also help you identify areas where your market is underserved. If you find gaps between what your competitors offer and what customers want, you can make the first move and expand your own offerings to satisfy those unmet customer needs.

Conducting a thorough competitive analysis is always a good idea when starting a new business. Periodically revisiting and updating your competitor analysis will help you identify new trends in the market and maintain a competitive advantage over other companies in your industry.

This template will be primarily useful for marketers. You can use the slides from this template when preparing your company’s marketing strategy. Sales managers can also use this template in their work. For example, you can perform competitor analysis using the slides in this template. You can also provide data on the strengths and weaknesses of your product.

Business leaders can use the slides from this template when preparing a company strategy. For example, provide an analysis of markets and competitors and prepare an action plan to increase the sales market.

Startups can use the slides of this template in preparation for their investor meeting. You can provide detailed competitor analysis and market analysis of your new product.

Competitive Analysis Chart is a professional and modern template that contains six stylish and fully editable slides. You can independently change the type and size of the font, color and position of the infographic. This template will be useful for sales managers, startups, company executives, marketers. The Competitive Analysis Chart Template will complement your old presentations and will be a worthy addition to your collection of professional presentations.