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Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals. Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, the distribution network, intellectual property, and customer service.

Competitive advantages generate greater value for a firm and its shareholders because of certain strengths or conditions. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage. The two main types of competitive advantages are comparative advantage and differential advantage.

A firm’s ability to produce a good or service more efficiently than its competitors, which leads to greater profit margins, creates a comparative advantage. Rational consumers will choose the cheaper of any two perfect substitutes offered.

A differential advantage is when a firm’s products or services differ from its competitors’ offerings and are seen as superior. Advanced technology, patent-protected products or processes, superior personnel, and strong brand identity are all drivers of differential advantage. These factors support wide margins and large market shares.

Stand out from the competition and be a reckoning force in your market as you identify and quantify your competitive advantages for your peers, subordinates and other stakeholders in your company. The Competitive Advantage PowerPoint Template helps you put together the perfect competitive advantage strategy to win every time through cost leadership and focus differentiation strategy as illustrated with the infographic in the first slide.

Competitive advantage helps you possess the lion share of the market share via focus and cost leadership strategy as illustrated with the infographic in the second slide. Highlighting the 5 competitive strategies for implementation, you are no match for your competitors and sure to win every time and you also get a measurable outcome on each competitive strategy. This competitive advantage template is 100% editable and customizable as per your requirements. You can modify the color, text, resize and move icons to suit your preference.

The slides of this template will be primarily useful for marketers and sales managers. You can prepare information for a customer about the benefits of your product or use this template when preparing a strategy for your product to enter new markets. Also, this template will be useful for startups when preparing information for potential investors about the benefits of your product. Business trainers can use the slides from this template when preparing courses on increasing sales or developing a new product.

Use the competitive advantage template to find your competitive advantage and leverage your competitive advantage in the marketplace. Ideal for marketers, strategic planners, business analysts, operation managers, team leads, executives, etc. The high visual impact of the competitive advantage template helps you create a memorable presentation that will engage your audience from beginning to the end.