A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so. This strategy should answer key questions such as who the product will serve, how it will benefit those personas, and what are the company’s goals for the product throughout its lifecycle.
Your team will be in a better position to deliver their best work when you draft and communicate a clear and well-thought-out product strategy to your organization. Your marketing and sales teams will be able to articulate the product’s benefits and unique selling proposition. Without a defined strategy behind a product—generating anticipation and sales becomes difficult. Additionally, your customer success team will better understand your product’s use cases and provide better support for your users’ frustrations.
No organization delivers a product to the market following the exact plan drafted in the initial roadmap. Things change along the way and product managers need to be prepared to adjust their plans and priorities to deal with those changes. When you and your team have a clear product strategy to refer back to, you can make smarter strategic decisions about how to adjust your plans if you lose resources or have to change your estimated timetables.
A product strategy template sets the foundation for your product lifecycle. It outlines the strategic vision for your product portfolio by stating where the products are going, how they will get there and why they will succeed. A sounds product strategy template also helps you articulate focus on a specific target market and feature set. This template is ideal for product teams, marketing teams and technology teams.
Product managers can use this template when preparing a new product-to-market strategy. You can describe in detail the main characteristics of the product that distinguish it from the competitors’ product, describe the ideal buyer, imagine the problems that the product will solve. This will allow your team to understand the promotion strategy and increase the efficiency of work at every stage of the strategy implementation.
This template can also be used by marketers and ad specialists when preparing advertising campaigns. Sales managers can use this template when preparing materials for a meeting with clients.
Startup executives can use this template when preparing to meet with business angels. You can describe in detail the strategy for promoting the product and indicate how much market share you plan to get in the first year of sales. Team leaders can use the slides in this template to meet with their team members and discuss the client’s requirements for a new product.
Available in six design variations, this PowerPoint template helps you zero in on target audiences, define the key product and customer attributes and marketing tactics. The template has eye-catching graphics with options for bar charts, line graphs, pie charts, iconography, process flows and more. Whether you’re a startup, mid-sized business or an established enterprise, this template will help you communicate and advance your product strategy for investors, internal teams and customers. The Product Strategy Template has all the necessary elements to build a professional presentation. If necessary, you can independently change the size, color and position of infographics and text boxes. This template will be a worthy addition to your collection of professional presentations.