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The basic comparison table uses columns for the products or services, and rows for the attributes. It allows for quick and easy comparison between each offering’s features and characteristics.

Comparison tables are often misunderstood as tools for ecommerce only. It is true that the most common instances of comparison tables are for mid-range to expensive consumer goods, especially electronics. But comparison tables are equally well-suited to services, membership levels, pricing packages, software features, tuition rates, or locations. They can be used to compare similar items from the same organization, or to compare one organization’s products against those of a competitor. The comparison table is a much more versatile tool than it gets credit for.

To understand when you should use a comparison table, you have to first consider how people make decisions. When people have to choose among many alternatives, it is hard to compare the pros and cons of each individual alternative, and as a result they engage in no compensatory decision making. To narrow down the number of alternatives to a manageable one, they usually use one hard criterion that outweighs any other considerations.

To stay competitive, it’s important to have a point of comparison. Benchmarking internally, competitively and strategically is important to This view is a comparison of your business processes, products and performance metrics to competitors or industry best practices. With the right template, you can compare products, services, quality, time, cost and return on investment.

Sales managers can use this template in their day to day work. You can use slides when preparing for a meeting with clients. For example, you can compare your product with those of a competitor and point out the advantages of your product and the disadvantages of your competitors. You can also prepare several offers for the client in different price categories and with different functional set.

The slides of this template can be used by marketers and ad professionals in their marketing and advertising campaigns. For example, you can compare your product with similar products and highlight its benefits. Engineers can use this template when comparing different manufacturing technologies.

Product managers can use this template when preparing benchmarking analyzes of product characteristics that are planned for release. You can prepare an analysis and determine which product best suits the needs of customers and has the best price.

This PowerPoint template is a crucial tool for a presenter, who is comparing various sets of data, demographics and brands. As team leads and individual contributors, this template serves your benchmark or comparison needs with its variety of designs, flexibility and organized structure. Available in six design variations, you can add text or numerical data to each column to compare product plans, pricing models, performance and other types of categorical data. Ideal for finance, operations, product development, marketing and human resource functions, you can present with confidence and clarity using this comparison table template!