Internal Communication Strategy
An internal communications strategy defines business goals in communicating with staff and plans the activities to achieve these goals. It’s the blueprint guiding you to internal communications success. Creating this strategy involves some work but there are clearly defined steps to follow along the way.
There are a four-step process for creating your own custom internal communications strategy – whatever your organization’s size or sector. Collect information on the composition of your organization. This should include number of staff, locations, departments, demographics, devices used and any other factors related to your organizational structure.
Understand how your current internal communications have been performing and what level of employee engagement has been achieved. Identify which current communication channels are the most effective.
Internal communication is most effective – and most valuable – when it aligns with overall business goals. Consult your organization’s business plan for detail on KPIs and core projects at both company and departmental level. This will provide you useful information on where to expend your internal communications efforts.
The scope of work and timeframes involved are the main differences between an internal communication plan vs strategy. A strategy will define the longer-term vision and how this aligns to overall business objectives. A plan details the range of tactical activities which support the strategy.
An internal communications campaign is a time-bound series of activities designed to support an organization’s strategy. It typically involves communicating messages through multiple channels to increase employee awareness and lift engagement.
Use channel tracking and analytics tools to identify which channels have been more successful. Build a quarterly evaluation of your communications strategy, but keep in mind the bigger picture – wider company results which demonstrate the value of your internal communications activities.
The slides in this template allow you to represent your strategy in the form of cyclically repeated processes – Communication Work Plan, Context, Approach for Target Audience, Audience & Relationships. For each of these processes, you can describe the main steps in detail. This slide will be useful for company leaders when building business processes in a company. You can also use this template when preparing for a strategy session and presenting your new company strategy.
Also, this template can be used by university teachers and business coaches when preparing their courses on business processes in a company or internal communications. Startup executives can use the slides from this template in preparation for their investor meeting. HR professionals can use this template when preparing activities to improve communication between employees within departments.
Internal Communication Strategy Template is a stylish and professional template that contains 4 slides. If necessary, you can independently change the size and color of the text, the position of the blocks on the slide, the color and size of the infographics in accordance with your corporate requirements. Internal Communication Strategy The template will be useful for company executives, department heads and HR specialists. The slides of this template will organically complement your old presentations and will take their rightful place in your collection of professional presentation templates.