Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing & Yahoo. Our SEO audit report template slides here show how search is one of the main ways in which people discover content online, ranking higher in search engines and subsequently leading to an increase in traffic to a website.
Traffic that comes via SEO is often referred to as organic search traffic to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing or pay-per-click.
Search engines use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank – links, content, page structure.
Links from other websites play a key role in determining the ranking of a site in Google and other search engines. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.
Search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines’ users are searching for.
Because webpages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.
Understanding how search engines work is only the first step of the process in improving a site’s search rankings. Actually, improving a site’s rank involves leveraging various SEO techniques to optimize the site for search – keyword research, content marketing, link building, on-page optimization, site architecture optimization, semantic markup.
Our carefully crafted SEO presentation is a great use for an SEO proposal template which will primarily be useful to online marketing specialists focusing on Organic methodologies. You will be able to use the slides of this template when preparing a site promotion analysis for various SEO metrics.
This template pack can also be used by startups when preparing a strategy to promote a new product to the market. For example, you can prepare an analysis of SEO indicators when promoting your digital product. This template can also be used by programmers when creating an application to analyze the promotion of a site or product using SEO methodology.
Our SEO Slides contains all the necessary tools and graphics to create a professional and modern presentation. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for SEO specialists, sales managers, analysts and startups. The SEO Slides template will be a great addition to your collection of professional presentations.