A/B Testing Funnel
Funnel testing is a testing method that involves comparing not just two pages against each other, but multiple pages that are related and are all part of your sales funnel. Funnel tests or multi-page tests work similarly to A/B tests, but instead of changing only some elements of the control page, you create variations of all the original pages in your sales funnel. Typically, in A/B testing, the variant that gives higher conversions is the winning one, and that variant can help you optimize your site for better results. The metrics for conversion are unique to each website. For eCommerce, it may be the sale of the products, while for B2B, it may be the generation of qualified leads. A/B testing is one of the components of the overarching process of Conversion Rate Optimization (CRO). You can gather qualitative and quantitative user insights and use them to understand your potential customers and optimize your conversion funnel based on that data. Using A/B testing, new ideas can be essentially focus-group tested in real time. A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. It is often used by marketers to test performance and sales teams to test conversion.
This template allows you to display results for A/B testing during the customer journey or sales funnel. This template will primarily be useful for marketers and sales managers. You can use the slides in this template when preparing for a launch of a new product or analyzing different sales methods. Also, this template will be useful for business trainers and university teachers when preparing courses on marketing analysis or developing effective sales methods. The slides in this template allow you to place your data in both quantitative and percentage terms. Sales managers can use this template when preparing a sales analysis by region when using various conditions of product sales such as discount, deferred payment, free shipping. Online product promoters can use this template to prepare conversion analysis for different landing pages using different visuals and content styles. Advertising professionals can use these slides to prepare an analysis of advertising campaigns across various promotion channels. Economists can use this template with other presentations to prepare analyzes and methods to reduce manufacturing costs. For example, you can display two options for a product by combining a different quantity of product and the cost of production for each option. Purchasing and logistics managers can use this template in their daily work. For example, they can prepare an analysis of the cost of delivery of products with a combination of shipping by different modes of transport.
Our template has six design variations to visually show your testing results, marketing campaign performance and customer penetration. This template is ideal for companies of all sizes. You can also use this template for internal purposes, as well as in presentations to potential investors, shareholders, internal stakeholders and executive team members. Visually-appealing, well-organized and structured, every presenter is sure to effectively pitch the value of their A/B testing results using this template. You can independently change the arrangement of blocks, color and size of infographics, type and size of the font in accordance with your corporate requirements. You can use the slides of this template with other slides in your professional presentations.