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A lead funnel is a representation of the journey that leads make from becoming aware of your brand to becoming paying customers. It’s usually divided into several stages — awareness, interest, decision, and action. Companies use lead funnels to optimize their marketing efforts, speed up the lead-to-customer conversion intervals, and save their budget.

Creating a lead funnel will help you organize your marketing efforts so that lead generation, nurturing, and sales processes work in balance. To build an effective lead funnel, you need to deeply analyze your audience, define the best communication channels for each stage, and cut loose any methods that are not working for your brand.

With a well-thought lead funnel, you can gather leads and convert them into paying customers with ease. In the awareness stage, the future customer faces the problem that your product can solve for the first time. In the interest stage, people are searching for more specific information. At decision stage, people choose a specific product based on its key characteristics. At action stage, make an irresistible offer to convert a lead into a paying customer.

Note that people may start communicating with your brand at any stage of the funnel, so make sure your company provides relevant, quality content throughout their customer lifecycle.

Turn the suspects into prospects! The lifeblood of every business is generating quality sales leads that convert into customers. A powerful marketing funnel is key to generating leads and keeping customers engaged. Our highly effective lead-gen marketing funnel template demonstrates the full customer journey through each stage – from discovering your business all the way to purchasing your products.

Marketers can use the slides from this template when preparing a marketing strategy. You can describe in detail the stages of entering a new market, describe the ideal client, competitors and resources needed to obtain a certain market share. Sales managers can also use the slides of this template in their work. For example, a sales manager might prepare sales funnel slides for a joint meeting with marketers and salespeople.

This template will be useful for startup executives and investment companies as they prepare to meet with investors or shareholders. University professors can use the slides from this template when preparing courses on effective sales or aggressive marketing.

This PowerPoint template is ideal for marketers, business development professionals, sales teams and customer care specialists. Each funnel is designed to take you through the customer journey, including sections for inspire, close, convert and attract.

For each stage, you can identify marketing tactics to advance to the next stage. Some of these tactics include search engine optimization, pay-per-click and email marketing. This marketing funnel template comes in four design variations, each allowing you to flex colors, text and data visualization to meet your business needs. Demonstrate your lead-gen marketing funnel with confidence when presenting to senior management, executives and internal stakeholders.

Lead Gen Marketing Funnel template consists of four slides that contain a lot of infographics and all the tools you need to build a professional presentation. If necessary, you can independently change the color, size and position of infographics and images according to your corporate needs. This template will organically complement your old presentations and will take its rightful place in your collection of professional presentations.