Customer Acquisition Funnel
You are probably well aware of the standard customer acquisition funnel. This funnel which represents the traditional flow of customers from leads to buyers, is a way to target your marketing practices and center in on the things that you need to do in order to turn more potential buyers into actual buyers. And while having a good understanding of this general funnel is very important it is more important that you know how your particular funnel works. The customer acquisition funnel can look quite different from business to business, even those that are within the same industry. To create your own, you need to take the broad categories that define the buyer’s journey and break them down into the component parts that drive your specific acquisition strategy. From there, you can optimize each section and engage in the marketing activities that are best suited to guiding prospects and leads in the right direction. A customer acquisition funnel is great for putting a plan to how you are going to achieve your goals. The goal is to be able to visualize the path to success as clearly and succinctly as you can so that it is easier to achieve in the end. The only rule when creating your customer acquisition funnel is that all noted efforts must point toward a common and overarching purpose. Big level goals warrant broad funnels that encompass various channels and touchpoints. More narrow goals, on the other hand, are best suited to funnels that break them down into highly defined component parts. The first stage of this funnel is dedicated to creating awareness. Before prospects can even consider a purchase, they need to know what your company does. Companies foster awareness through social media, blogging, or direct mail. Once a potential customer understands what your company brings to the table, he or she will begin to weigh the pros and cons of your offering against other competitors. At this consideration stage of the funnel, case studies, testimonials, and white papers can help convince prospects of the value of your product or service. The last stage of the funnel is directly tied to a customer’s decision to purchase. Converting a customer requires dedication and thought in all three stages of the acquisition funnel.
All Customer Acquisition Funnel slides in the template are done in a soft color scheme. The template is primarily intended for marketers and sales managers. If necessary, you can independently change the size, color and position of objects on the slides. The template slides will also be useful for startups when preparing information about promoting their product to the market. You can also use the slides from this template when preparing your business plan. Also, this template will be useful for business coaches and university teachers. The Customer Acquisition Funnel will take its rightful place in your collection of marketing and business presentations.