Customer Acquisition Funnel
Customer acquisition refers to bringing in new customers – or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.
The cost of acquiring a new customer is referred to as customer acquisition cost. Once the customer acquisition process is complete, it then hands itself to customer retention and re-acquisition.
You can acquire customers through a variety of marketing tactics, digital channels, and strategies. It often involves a mix of cross-channel marketing campaigns, which could include – Display Advertising, Social Media Marketing, Search Marketing, Content Marketing, Affiliate Marketing, Email Marketing or any mix of marketing initiatives.
In order for any customer acquisition strategy to be effective, it must evolve with ever-changing consumer behavior and preferences.
Mobile customer acquisition campaigns are among the easiest to track because you can see just how many users viewed your ad, how many are clicking through, installing your app, and then completing a registration or purchase.
Building brand loyalty is also important. Acquiring customers is a good first step. But those customers will be most valuable if they come back again and again. Hopefully, they’ll even tell their friends. As a result, helping you to acquire new customers through word of mouth.
Market your products heavily to influencers in your community. As a result, you can more rapidly build a loyal following that can grow through referrals from trustworthy sources. Another way to build brand loyalty is for you to be visible in your community. Do this by putting together a calendar of local events and highlighting those most likely to attract your target market.
Acquire new customers or clients to your business with a sustainable acquisition strategy that evolves with new trends and changes. Our ready-made Customer Acquisition Powerpoint template allows you to create a thriving customer acquisition model with the perfect acquisition strategy to support employees in gaining new customers. The horseshoe magnet with a projected magnetic network in the first slide is a metaphor for the acquisition strategy to attract new business clients in an e-commerce setting.
This template will be primarily useful for marketers when preparing a strategy for promoting products to new markets. You can use the slides in this template to prepare information on the various channels for promoting your products. Also, this template can be used by sales managers when discussing methods to increase sales.
University educators and business coaches can use the slides in this template to prepare courses on customer acquisition or product promotion.
The Customer acquisition Template helps you to understand the “yin yang” of customer acquisition and development and their life cycle from awareness to advocacy. Customer acquisition channels via digital marketing strategies and sales funnel, and 6 best channels for customer acquisition are illustrated in the third and fourth slide.
Used for acquiring new customers from the target market. Ideal for strategic planners, team leads, marketers, entrepreneurs, startups, business analysts, etc. The customer acquisition template is 100% editable and customizable as per your requirements. You can modify the color, text, resize icons and shapes to suit your preference. The customer acquisition template is visually attractive and engaging to keep your audience engaged from beginning to end.
This template has all the necessary tools to build a professional presentation and will organically complement your old presentations on the topic of marketing and product promotion. The Customer Acquisition template will be a worthy addition to your collection of professional presentations.