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When it comes to any organizational project, all of the internal people and teams who the project will involve or affect are called its stakeholders. A stakeholder analysis is a process of identifying these people before the project begins, grouping them according to their levels of participation, interest, and influence in the project and determining how best to involve and communicate each of these stakeholder groups throughout.

By approaching company influencers, executives, or valuable stakeholders for help early in your project, you can leverage the knowledge and wisdom of these key players to help guide the project to a successful outcome. Enlisting these players early on will also increase the chances you will earn their support for your project.

Because your stakeholder analysis will help you determine which people to involve in the project, you will then be able to bring these people together for a kickoff and early-stage meetings to communicate the project’s strategic objectives and plans.

Without a stakeholder analysis, you and your team could be well into a company project before you realize a key person in your organization—perhaps an executive—does not see the value of your initiative, or would prefer to redeploy some of your resources to other projects. Such a person might actively work to thwart or derail your project.

If you had conducted a stakeholder analysis before you began, you would have likely identified this executive as potentially important to your project’s success. You could have then presented your plan to the executive, listened to their objections, and worked to earn their approval to proceed.

Stakeholder analysis is useful for identifying, evaluating and prioritizing all parties who can influence, have an interest in identification, evaluation, and prioritization of everyone who can influence or have an interest in a project, program or business. Through stakeholder mapping, you can gather and analyze qualitative information systematically to understand who and what interests should be taken into account to produce the most seamless and beneficial results. Whether you are developing a new policy, program or service, it is important to understand the key individuals, executives and groups that will be impacted.

Project managers can use this template when preparing a new project. You can describe the main stakeholders and schedule meetings with them. This template can also be used by the product owner when discussing a project with team leaders and the client.

Startup executives can use this template when preparing with potential investors. You can prepare a list of stakeholders and analyze which of them you need to meet first. New executives can use this template when meeting key executives and employees of the company. This template can also be used by public relations managers when preparing a candidate’s election campaign. You can prepare a list of meetings with key constituencies.

This PowerPoint template comes in five design variations and is 100% customizable. It assists with the development of an effective stakeholder communication strategy and maps the influence of key stakeholders: high power and low interest to low power and high interest. Whether stakeholders are internal or external, this template helps you visualize their level of influence, which issues are important ot them and how they will be engaged. The stakeholder analysis template is a fundamental element of an organization’s change management plan.