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By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. As you develop a brand strategy, it helps to start at the beginning. In other words, begin by setting your business goals. Why are you creating a new brand? What do you hope to achieve by launching the new brand? Use those long-term objectives as a basis for all of your strategic branding efforts. The Brand Strategy Template will help you implement your strategy and present it to your audience correctly. Brand strategy has four main phases – research, strategy, design, and assets. This template will primarily be useful for marketers, new product developers, startups, and new leaders who want to change the old ways of working in the company.

Brand Strategy consists of four slides that complement each other and allow you to make your presentation professional and modern. The first slide describes the main stages and gives you the opportunity to briefly describe each of them. The slide can also be used when describing the sequential processes of the project or setting tasks for each of the teams. This slide can be used by programmers when designing their applications, developers of a new product in the industry or food industry. The second slide is presented in the form of a pie chart, which is divided into three main categories – marketing position, key attributes, personal attribute. Each of these categories includes three definitions. For example, vision, position, tone of voice, perception. You can easily change the names of categories and definitions to suit your needs. For example, you can use this slide when analyzing potential customers – age, gender, education. The next slide is an inverted pyramid. This solution is sure to grab the attention of your audience. You can specify four main categories and describe them on the right side of the slide. The slide can be used by sales managers when describing the benefits of a product. Also, economists can use this slide when reflecting on the main categories of the cost of goods. The last slide gives you the opportunity to indicate your brand on the left side of the slide and your audience on the right side. There are several fields for each description. The unusual shape of the slide allows you to use it in different presentations – startup, business plan, commercial proposal, key responsibilities.

Brand Strategy Template is a modern and stylish template. You do not need deep knowledge to change the color of objects or fonts, the size of charts, and input fields. You can use this template with our other templates. Template slides will organically complement your presentation about market analysis, advertising proposal, investment project, or startup. This template can be used by specialists in the industry, trade, services, and education. Brand Strategy is a great addition to your collection of presentation templates and breathes new life into your old presentations.