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The PESTEL (or PESTLE) analysis is a tool that identifies and analyzes the key drivers of change in a strategic or business environment. The abbreviation stands for political, economic, social, technological, legal, and environmental factors. It is a useful analysis tool for decision-makers when evaluating the pros and cons of a project or initiative. Present with confidence to your teams, executives, investors and clients with this powerful analysis tool.

The application of PESTEL is very wide, let’s see together how our slides can help you master this method. The first slide is presented in the form of colored blocks, each of which is responsible for its own niche. You can use this slide to show potential investors that you are using PESTEL tools in your work. Using this tool will definitely increase your professionalism among investors. This slide can be used by startups and small firms when looking for funds to translate their ideas. The second slide allows you to describe the risks that may arise in each of the areas. For example, the adoption by the state of a law on the removal of an additional duty on goods similar to yours. This can lead to an increase in the supply in the market and entail a decrease in prices due to high competition, which will reduce your profit. This slide can be used by risk managers and development managers in their daily work. The next slide is a pie chart. You can also describe here the influence of factors on your business. For example, the risk of global warming could trigger measures to reduce emissions of industrial gases into the atmosphere. This can incur additional costs for purchasing emission reduction filters. The next slide uses an abbreviated tool – PEST. You can use this slide in preparation for the strategy session or the company’s annual performance report. With the help of this slide, you point out the factors that, in one way or another, influenced the company’s performance. For example, you can point out that due to a decrease in oil production, the price of fuel increased, which in turn resulted in higher costs for the delivery of goods by road. The last slide can be used by business trainers when preparing presentations of their courses on financial and economic topics. You can also use this slide to determine the impact of technology risks on your company. For example, releasing like your product in China may result in a decrease in the price of the product. This may be due to the fact that the labor force in China is much cheaper. But you can leverage the continuous improvement of technology to keep your products up to date with the latest innovations.

This PowerPoint template comes in six design variations, each which provides a concise overview of the positives and negatives for the context of a campaign. The template provides horizontal and vertical layouts, which a color-coded box for each factor: politics, economy, social, technology, environmental and legal. Provide visual status of each factor with bar charts, infographics and progress bars. All text, colors and labels are editable and customizable. This template is ideal for marketers, strategy professionals, media analysts, advertisers and digital and technology consultants. PESTEL Analysis Template will organically complement your collection of templates.