You may have noticed that some brands use success stories or case studies as social proof. Sometimes testimonials are not enough and prospects need more robust evidence to prove how great your service or product is.
If you sell software, an innovative product or a specific service, explaining in more detail how that product or service helped a customer solve their specific problem can be what prospects need to take the decision. There are case studies that are mega detailed reports which take up several pages, and others that are more specific and summarise only the problem and the solution.
You may have many clients who are highly satisfied with the results obtained after using your product or working with you. But when choosing one of them, you should look at certain criteria that will ensure the case study is a success.
Once you have chosen the client you need to be prepared not to waste anyone’s time. Have your questions ready and let the client choose the best time for an interview. The success case will always follow this structure – problem, solution, result.
You should always aim to write copy that is understood by everyone and not just by experts. Our buyer persona may be the director of a company that doesn’t necessarily need to know all the technical aspects of their activity.
Success stories are useful to convince those prospects who need a final push. Because they have doubts and need answers. By reading the details of why a company with a similar problem to theirs got the results they are also looking for they will get the final nudge they need. Moreover, success stories follow the structure of any story. People like stories, especially those that end well.
They all follow the same structure – Challenge, Struggle, Triumph. This kind of story gives us hope because we think that we too can achieve big things and get out of a problematic situation.
Marketers can use the slides from this template when preparing their new product-to-market strategy. You can describe in detail how your product successfully helped solve a customer’s problem. You can also imagine your successful way of making and perfecting your product.
HR managers can also use this template. For example, you can use the slides in this template when preparing corporate information about the development of the company and its achievements. You can also use the slides in this template to prepare information about the outstanding achievements of your employees.
Public relations professionals can use the slides in this template to prepare information about the candidate and his success story.
Sucess Story is a professional and modern template that contains four stylish and fully editable slides. The template contains a large number of infographics and diagrams. If necessary, you can change all the elements of the slide in accordance with your corporate requirements. This template will be useful for startups, investment companies, marketers. Sucess Story template will be a worthy addition to your collection of professional presentations.